We recently had a ministry fair where you could learn more and get involved if it was an area that you were interested in. Over the next few weeks, we’ll be spotlighting some of the ministries that Lighthouse is involved with, starting with church media:
Church media includes social media (Facebook, Twitter, Instagram, this blog, etc), email, web, print, videos and pictures. Basically everything that you see and/or read. It’s no different from the media you see everyday involving other business and people, it just happens to be about a church.
You might be thinking to yourself: Why should I care what this media looks like? Isn’t it normal for churches to grab clip-art from Google to use in their bulletin?
Our culture is a very visual one. We are used to high-definition everything, from TV’s to smart phones to pictures. We expect excellence from the brands we buy, the programs we watch and the things we view everyday. Why should the church be any different? The church, more than ever, needs to be excellent in all that we do. Not because everyone else is doing it, but because to anything less isn’t glorifying to God.
1 Corinthians 10:31- So, whether you eat or drink, or whatever you do, do all to the glory of God
If the church is providing “ok” media, it tells the world that we don’t care. And if we don’t care enough about how we communicate, than it gives off the impression that we won’t care about the individual and whatever issues they may be facing. On the flip-side, when the church provides “excellent” media, it tells the world that we are listening and we understand them. It tells the individual that we want to get to know them.
“OK” vs “Excellent”
Which image speaks to you more?
Why is church media important? It’s how the world communicates today.
So how does Lighthouse use church media?
Here at Lighthouse on 11th, we use email, social media and print to communicate and connect with our members and the community at large. We are striving for consistency and excellence across all our communication. So if you have an event or gathering coming up that you want highlighted, make sure we have all the information as soon as possible. If you are in need of graphics, talk to our team so they can create one for you.
How can you help?
We are looking to add more content to the blog as well as Facebook and Twitter and could use some help. It would entail looking for articles, quotes, etc and submitting them for review to be posted on the various social media sites. We are also looking for someone who enjoys using Twitter and could help run the church’s Twitter account.
Church media is a unique ministry, yet it is one of the very first things that people connect with. You don’t have to be an expert at it, just have a willing attitude and we can teach you the rest! (Trust me, if I can do it, so can you) Contact Nicole French to learn more at jnbf05@yahoo.com or by filling out the form below.